JURNAL PEMASARAN KOMPETITIF
Vol. 7 No. 2 (2024): Jurnal Pemasaran Kompetitif

The Influence of Online Customer Reviews and Online Customer Ratings on Product Purchase Decisions on The Tokopedia Marketplace

Yanti, Desma (Unknown)
Ningsih, Nonita Kristya (Unknown)
Ony, Johan Gunady (Unknown)
Suhalim, Shinta Putri (Unknown)

Article Info

Publish Date
01 Feb 2024

Abstract

The purpose of this study is to find out the influence of online customer reviews and online customer ratings on purchasing decisions. The target of this study is Indonesian people who have shopped using Tokopedia. The method to be used in this study is a survey method by distributing questionnaires online as a data collection tool. The sample to be used in this study is 100 respondents randomly selected from Indonesian people who have shopped at Tokopedia. The collected data will be analyzed using linear regression methods to test the hypotheses that have been formulated.

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Journal Info
JURNAL PEMASARAN KOMPETITIF
Website

Abbrev

JPK

Publisher

Universitas Pamulang

Subject

Humanities Economics, Econometrics & Finance

Description

JURNAL PEMASARAN KOMPETITIF adalah jurnal yang diterbitkan Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang. Kajian Ekonomi Manajemen Khusus Penelitian Ekonomi Ilmu Manajemen Pemasaran dengan ISSN 2598-0823 (cetak) dan eISSN 2598-0823 (Online), Fokus dan cakupan Jurnal Sekuritas yaitu ...