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All Journal Jurnal Media Wahana Ekonomika Jurnal Terapan Abdimas JURNAL PEMASARAN KOMPETITIF
Suhalim, Shinta Putri
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Humanities Economics, Econometrics & Finance Other

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The Influence of Online Customer Reviews and Online Customer Ratings on Product Purchase Decisions on The Tokopedia Marketplace Yanti, Desma; Ningsih, Nonita Kristya; Ony, Johan Gunady; Suhalim, Shinta Putri
Jurnal Pemasaran Kompetitif Vol. 7 No. 2 (2024): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v7i2.40083

Abstract

The purpose of this study is to find out the influence of online customer reviews and online customer ratings on purchasing decisions. The target of this study is Indonesian people who have shopped using Tokopedia. The method to be used in this study is a survey method by distributing questionnaires online as a data collection tool. The sample to be used in this study is 100 respondents randomly selected from Indonesian people who have shopped at Tokopedia. The collected data will be analyzed using linear regression methods to test the hypotheses that have been formulated.
The Influence of Service Quality and Price on User Satisfaction of Food Delivery Service Application In Palembang City Suhalim, Shinta Putri; Dewi, Tri Wahyuni T; Yanti, Desma
Jurnal Pemasaran Kompetitif Vol. 7 No. 3 (2024): Jurnal Pemasaran Kometitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v7i3.41146

Abstract

The purpose of this study is to see whether service quality and price affect customer satisfaction. The sampling method used non probability sampling, namely the purposive sampling method. the sample in this study were 110 respondents. Data was collected using an online questionnaire (google form) distributed via social media. Based on the findings of this study, service quality and price have a positive and significant effect on user satisfaction of food delivery service applications in Palembang City.
Pengaruh Citra Merek dan Gaya Hidup Terhadap Keputusan Pembelian Produk Fashion Pada Toko Online Shopee Dewi, Tri Wahyuni Tunggal; Suhalim, Shinta Putri; Oktaviani, Veronika
Jurnal Media Wahana Ekonomika Vol. 20 No. 4 (2024): Jurnal Media Wahana Ekonomika, Januari 2024
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v20i4.13709

Abstract

ABSTRAK Untuk mengetahui ada tidaknya hubungan antara gender dan gaya hidup terhadap pilihan membeli barang fashion di toko online shopee, maka tujuan dari penelitian ini adalah untuk mengetahui hal tersebut. Baik data primer maupun data sekunder digunakan dalam proyek penelitian ini. Untuk keperluan penelitian ini, demografi minat terdiri dari individu-individu yang telah melakukan atau kemungkinan akan melakukan pembelian online dari pengecer online Shopee, yang secara khusus tertarik untuk membeli barang-barang fesyen. Untuk keperluan penyelidikan ini, total 107 sampel dikumpulkan. Berdasarkan temuan penelitian ini, merek tidak berperan dalam pilihan pembelian item fashion di toko online Shopee. Di sisi lain, variabel gaya hidup mempunyai peranan yang bermanfaat terhadap keputusan pembelian produk fashion di toko online Shopee. Kata Kunci: Citra Merek, Gaya Hidup,Keputusan Pembelian.   ABSTRACT To determine the extent to which customers' opinions of brands and their personal lifestyles impact their decisions to purchase apparel and accessories from Shopee, the goal of this study is to investigate the relationship between the two. For the purpose of this investigation, both primary and secondary sources of information were used. Customers who shop online, especially those who have an interest in fashion and who have either created their own shopee online businesses or shop there often, are the target audience for this study. 107 samples were used for the purpose of this inquiry. According to the results of this research, consumers' views of brands do not influence their decisions on whether or not to purchase fashion goods from Shopee's online stores. However, the elements that influence consumers' lifestyles do influence the fashion products that they choose to purchase. Keywords : Brand Image, Lifestyle, Purchasing Decisions.
PELATIHAN DIGITALISASI KEUANGAN UMKM DENGAN APLIKASI CREDIBOOK Soejono, Fransiska; Michelle, Christable; Tyra, M.J.; Suhalim, Shinta Putri; Amelia, Sona
Jurnal Terapan Abdimas Vol 9, No 2 (2024)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/jta.v9i2.19345

Abstract

Abstract. This community service activity is aimed at improving the understanding and skills of MSMEs in using the Credibook financial application. The participants of the activity were MSME owners and 16 students. This activity is carried out by the pulpit method, practical tutorials on using Credibook using video tutorials that have been made by the team, and discussions (questions and answers). Tools used in training the use of Credibook are power points, video tutorials, mike and projectors. Training activities on the use of Credibook financial applications with materials and tutorials about Credibook can be well absorbed by participants. All participants (MSME owners and students) have heard about the existence of Credibook for financial records. More and more participants understand that currently Credibook only provides sales report and expense report features, and there are no complete financial statement features, namely balance sheets, profit and loss and tax reports. There is an increasing understanding that not all features can be used for free and Credibook can be accessed online or offline. All participants already understand that Credibook has a security guarantee because it uses pin activation and Credibook is much more interesting than manual recording. Abstrak. Kegiatan pengabdian kepada masyarakat ini ditujukan untuk meningkatkan pemahaman dan keterampilan UMKM dalam menggunakan aplikasi keuangan Credibook. Peserta kegiatan adalah pemilik UMKM dan mahasiswa sejumlah 16 orang peserta. Kegiatan ini dilakukan dengan metode mimbar, tutorial praktek penggunaan Credibook menggunakan video tutorial yang sudah dibuat tim, dan diskusi (tanya jawab). Alat bantu yang digunakan dalam pelatihan penggunaan Credibook adalah power point, video tutorial, mike dan proyektor. Kegiatan pelatihan penggunaan aplikasi keuangan Credibook dengan materi dan tutorial mengenai Credibook dapat diserap dengan baik oleh peserta. Semua peserta (pemilik UMKM dan mahasiswa) sudah mendengar mengenai adanya Credibook untuk pencatatan keuangan. Pemahaman peserta secara rata-rata mengalami meningkat 10,41%. Semakin banyak peserta yang paham bahwa saat ini Credibook hanya menyediakan fitur laporan penjualan dan laporan pengeluaran, dan belum tersedia fitur laporan keuangan lengkap yaitu neraca, laba rugi dan laporan pajak. Ada peningkatan pemahaman bahwa tidak semua fitur dapat digunakan secara gratis dan Credibook bisa diakses secara online maupun offline. Semua peserta sudah paham bahwa Credibook memiliki jaminan keamanan karena menggunakan aktivasi pin dan Credibook jauh lebih menarik dibandingkan pencatatan manual. 
Co-Authors Amelia, Sona Dewi, Tri Wahyuni T Dewi, Tri Wahyuni Tunggal Fransiska Soejono Michelle, Christable Ningsih, Nonita Kristya Oktaviani, Veronika Ony, Johan Gunady Tyra, M.J. Yanti, Desma