JURNAL PEMASARAN KOMPETITIF
Vol. 7 No. 3 (2024): Jurnal Pemasaran Kometitif

The Influence of Service Quality and Price on User Satisfaction of Food Delivery Service Application In Palembang City

Suhalim, Shinta Putri (Unknown)
Dewi, Tri Wahyuni T (Unknown)
Yanti, Desma (Unknown)

Article Info

Publish Date
01 Jun 2024

Abstract

The purpose of this study is to see whether service quality and price affect customer satisfaction. The sampling method used non probability sampling, namely the purposive sampling method. the sample in this study were 110 respondents. Data was collected using an online questionnaire (google form) distributed via social media. Based on the findings of this study, service quality and price have a positive and significant effect on user satisfaction of food delivery service applications in Palembang City.

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Journal Info
JURNAL PEMASARAN KOMPETITIF
Website

Abbrev

JPK

Publisher

Universitas Pamulang

Subject

Humanities Economics, Econometrics & Finance

Description

JURNAL PEMASARAN KOMPETITIF adalah jurnal yang diterbitkan Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang. Kajian Ekonomi Manajemen Khusus Penelitian Ekonomi Ilmu Manajemen Pemasaran dengan ISSN 2598-0823 (cetak) dan eISSN 2598-0823 (Online), Fokus dan cakupan Jurnal Sekuritas yaitu ...