This article, embracing Laruelle’s observation that Kazakhstan “presents itself as a bridge linking the Western, Muslim, and Asian worlds” critically explores the intricate dynamics of cultural reframing and identity reconstruction amid post-Soviet nationalist mobilization. Kazakhstan’s steadfast commitment to projecting a ‘bridge image’ for strategic geopolitical advantages is evident through state-mechanized ‘nation branding’ strategies within a ‘soft-authoritarian’ secular political environment conducive to nationalist mobilization. The article methodologically investigates the role of Islam, often obscured in this context, through an analysis of “elite responses” reflecting the state’s stance on religion. The theoretical examination substantiated by thematic analysis of ethnographic data unveils that Islam, strategically instrumentalized for political objectives, exerts a profound influence on the “collective consciousness” of the local populace, predominantly composed of ethnic Kazakhs. This influence significantly contributes to the nuanced [re]construction of tradition, identity, and culture in post-Soviet Kazakhstan, thereby shedding light on the interconnectedness of state-driven narratives, political strategies, and the pivotal role played by Islam in shaping the cultural and identity landscape of the region.
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