Journal of Management and Islamic Finance
Vol. 3 No. 2 (2023): Journal of Management and Islamic Finance

THE INFLUENCE OF TOURIST PREFERENCE ON THE DECISION TO VISIT WITH TOURISM ATTRACTION AS MEDIATION (STUDY ON TOURISM OBJECT OF ORANGE TERNATE FORT)

Adhit Yoga Pratama (Unknown)
Ida Hidayanti (Unknown)
Sulfi Abdul Haji (Unknown)

Article Info

Publish Date
30 Dec 2023

Abstract

This study aims to determine the effect of tourist preferences on visiting decisions through tourist attractions. This research is a quantitative research. The population in this study is all visitors to Beneteng Oranje, Ternate city. The number of research samples is 110 respondents. The data analysis technique used in this research is path modeling analysis using Smart Partial Least Square (PLS) version 4 as a statistical test tool. The results of this study indicate that: (1) Tourist preferences have a significant effect on visiting decisions; (2) Tourist preferences have a significant effect on tourist attractiveness; (3) tourist attraction has a significant effect on visiting decisions; (4) Tourist preferences have a significant effect on visiting decisions through tourist attractions . Keywords: Tourist Preferences, Tourist Attractiveness and Visiting Decisions.

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Journal Info
Journal of Management and Islamic Finance
Website

Abbrev

jmif

Publisher

Universitas Islam Negeri Raden Mas Said Surakarta

Subject

Religion Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Description

Journal of Management and Islamic Finance (JMIF) openly welcomes scholar, postgraduate students, and practitioners to submit their best research articles that correspond to the topics. This journal covers textual and empirical, as well as classical and contemporary researchers on Islam. Papers are ...