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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Journal of Management and Islamic Finance Concept: Journal of Social Humanities and Education Horizon: Indonesian Journal of Multidisciplinary Jurnal Ekonomi, Manajemen, Akuntansi
Sulfi Abdul Haji
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Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE INFLUENCE OF TOURIST PREFERENCE ON THE DECISION TO VISIT WITH TOURISM ATTRACTION AS MEDIATION (STUDY ON TOURISM OBJECT OF ORANGE TERNATE FORT) Adhit Yoga Pratama; Ida Hidayanti; Sulfi Abdul Haji
Journal of Management and Islamic Finance Vol. 3 No. 2 (2023): Journal of Management and Islamic Finance
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jmif.v3i2.7184

Abstract

This study aims to determine the effect of tourist preferences on visiting decisions through tourist attractions. This research is a quantitative research. The population in this study is all visitors to Beneteng Oranje, Ternate city. The number of research samples is 110 respondents. The data analysis technique used in this research is path modeling analysis using Smart Partial Least Square (PLS) version 4 as a statistical test tool. The results of this study indicate that: (1) Tourist preferences have a significant effect on visiting decisions; (2) Tourist preferences have a significant effect on tourist attractiveness; (3) tourist attraction has a significant effect on visiting decisions; (4) Tourist preferences have a significant effect on visiting decisions through tourist attractions . Keywords: Tourist Preferences, Tourist Attractiveness and Visiting Decisions.
THE EFFECT OF CONTENT MARKETING AND INFLUENCER ON PURCHASE THE EFFECT OF CONTENT MARKETING AND INFLUENCER ON PURCHASE DECISIONS PRODUCT FASHION AT PLATFORM TIKTOK Andriano A Abubakar; Sulfi Abdul Haji; Ririn Damayanti
Journal of Management and Islamic Finance Vol. 4 No. 1 (2024): Journal of Management and Islamic Finance
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jmif.v4i1.6982

Abstract

The purposes of this research are: To find out and analyze how the partial influence of content marketing and influencer variables on purchasing decisions for fashion products on the Tiktok platform studies on Campus II Unkhair students and to determine the simultaneous influence of content marketing and influencer variables on purchasing decisions fashion products on the tiktok platform studies on Campus II Unkhair students. The number of research samples is 80 respondents and data collection using a questionnaire. The test tool used is multiple linear regression analysis using the statistical package for social scientists (SPSS) as a statistical test tool. The results of the study show that content marketing and influencer variables have a partially positive and significant effect on purchasing decisions. Meanwhile, simultaneously that the variables of content marketing and influencer have a positive and significant effect on purchasing decisions.
PENGARUH BUDAYA ORGANISASI DAN KOMITMEN ORGANISASI TERHADAP KINERJA ORGANISASI DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI DI SEKRETARIAT DAERAH KABUPATEN HALMAHERA TENGAH Sofyan Senen; Sulfi Abdul Haji; Fahri, Johan
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 1 (2025): JMBI UNSRAT Volume 12 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i1.60126

Abstract

Abstract: This study aims to determine the influence of organizational culture and organizational commitment on organizational performance with job satisfaction as a mediating variable. This research is a quantitative study. The population in this study is calculated using the Slovin formula so that the sample in this study was 135 respondents. The data analysis technique used is path modeling with Smart Partial Least Square (PLS) version 4 as a statistical test tool. The results of this study indicate that: Organizational culture has a significant effect on organizational performance at the Regional Secretariat of Central Halmahera Regency, Organizational commitment does not have a significant effect on organizational performance at the Regional Secretariat of Central Halmahera Regency, Organizational culture has a significant effect on job satisfaction at the Regional Secretariat of Central Halmahera Regency, Organizational commitment has a significant effect on job satisfaction at the Regional Secretariat of Central Halmahera Regency, Job satisfaction has a significant effect on organizational performance at the Regional Secretariat of Central Halmahera Regency, Organizational culture has a significant effect on organizational performance through job satisfaction as a mediating variable at the Regional Secretariat of Central Halmahera Regency and Organizational commitment does not have a significant effect on organizational performance through job satisfaction as a mediating variable at the Regional Secretariat of Central Halmahera Regency.
Peran Orang Tua Dalam Pembelajaran Pada Masa Pandemic Covid -19 Di SD Negeri 1 Tobelo Kabupaten Halmahera Utara Warye, Juliyarti; Syahril Muhammad; Sulfi Abdul Haji
Concept: Journal of Social Humanities and Education Vol. 2 No. 4 (2023): Desember : Concept: Journal of Social Humanities and Education
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/concept.v2i4.766

Abstract

This research aims to determine the role of parents in learning during the Covid-19 pandemic at SD Negeri 1 Tobelo, North Halmahera Regency and to find out parents' strategies for providing guidance to children when studying during the Covid-19 pandemic. This research method is descriptive qualitative using the Snowball technique. . This research analysis is data reduction, data presentation and conclusions. The research results show the role of parents in the child's learning process during study from home. The role of parents is also very necessary to provide education to children who do not really understand about the Covid-19 pandemic which is currently endemic and is forcing people to stay at home, study from home, worship and work from home. In principle, so far apart from parents, there are also teachers or even peers who carry out this role. For now, it is almost certain that this role will only be carried out by parents or family at home, so there must be more strengthening, sensitivity and patience from parents in implementing distance education for early childhood children at home. The existence of learning activities at home also has benefits for children and their parents. This government policy regarding online learning makes us all aware of the importance of learning technology and using technology positively.
Pengaruh Personal Branding terhadap Keputusan Memilih dengan Mediasi Citra Kandidat pada Pilkada Kabupaten Halmahera Tengah 2024 Nurhasanah Rais; Ida Hidayanti; Sulfi Abdul Haji
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.12505

Abstract

Penelitian ini bertujuan menganalisis pengaruh personal branding terhadap keputusan memilih dengan citra kandidat sebagai variabel mediasi pada Pemilihan Kepala Daerah (Pilkada) Halmahera Tengah tahun 2024. Latar belakang penelitian ini didasari fenomena pergeseran perilaku politik pemilih yang semakin berorientasi pada figur dan citra personal dibanding identitas kultural atau afiliasi partai. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang dipilih melalui teknik proportional quota sampling dari Daftar Pemilih Tetap (DPT). Data dianalisis menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa personal branding berpengaruh positif signifikan terhadap citra kandidat, dan citra kandidat berpengaruh positif signifikan terhadap keputusan memilih. Namun, pengaruh langsung personal branding terhadap keputusan memilih tidak signifikan. Temuan ini mengindikasikan bahwa citra kandidat memediasi secara penuh (full mediation) hubungan antara personal branding dan keputusan memilih. Secara teoretis, penelitian ini memperkaya literatur tentang pemasaran politik dan perilaku pemilih, sedangkan secara praktis memberikan rekomendasi strategi komunikasi politik berbasis pencitraan untuk kandidat dalam kontestasi elektoral.
Peran Kepuasan Kerja Dalam Memediasi Pengaruh Motivasi Kerja Dan Insentif Terhadap Kinerja Pegawai Pada Sekretariat Daerah Kabupaten Halmahera Tengah Jufri Yakub; Abdul Wahab Hasyim; Sulfi Abdul Haji
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.12858

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi kerja dan insentif terhadap kinerja pegawai dengan kepuasan kerja sebagai variabel mediasi pada Sekretariat Daerah Kabupaten Halmahera Tengah. Fenomena empiris menunjukkan bahwa peningkatan insentif belum sejalan dengan peningkatan kinerja pegawai, sehingga diperlukan kajian mengenai faktor psikologis yang memengaruhi hubungan tersebut. Pendekatan yang digunakan adalah kuantitatif dengan metode survei, menggunakan kuesioner berskala Likert lima poin yang disebarkan kepada 135 responden yang ditentukan melalui teknik purposive sampling. Data dianalisis menggunakan metode Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS versi 4. Hasil penelitian menunjukkan bahwa motivasi kerja berpengaruh positif dan signifikan terhadap kinerja pegawai, serta terhadap kepuasan kerja. Insentif berpengaruh positif dan signifikan terhadap kepuasan kerja, namun tidak berpengaruh langsung terhadap kinerja. Sebaliknya, kepuasan kerja memiliki pengaruh positif dan paling dominan terhadap kinerja pegawai. Selain itu, kepuasan kerja terbukti memediasi secara penuh pengaruh insentif terhadap kinerja, dan memediasi sebagian pengaruh motivasi kerja terhadap kinerja. Model penelitian ini mampu menjelaskan 82,1% variasi kinerja pegawai.
The Mediating Role of Lifestyle in the Relationship Between Product Image and Local Food Purchase Decisions Among Generation Z in Ternate City Sulfi Abdul Haji; Laela Dinsie; Hasyim, Rosida
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6170

Abstract

This study aims to analyze the influence of product image on local food purchasing decisions among Generation Z in Ternate City, with lifestyle as a mediating variable. The study used a quantitative approach with a survey design. The study population was Generation Z in Ternate City who had consumed local food. A sample of 150 respondents was determined using a purposive sampling technique with the criteria of respondents being Generation Z and having experience purchasing or consuming local food. Data were collected through questionnaires using a Likert scale. Data analysis was performed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) which included testing the measurement model (outer model), the structural model (inner model), and testing direct and indirect effects through mediation analysis using the Variance Accounted For (VAF) value. The results showed that product image had a positive and significant effect on purchasing decisions and lifestyle. Lifestyle also had a positive and significant effect on purchasing decisions. In addition, lifestyle was proven to partially mediate the relationship between product image and purchasing decisions with a VAF value of 43.97%. These findings indicate that local food purchasing decisions among Generation Z are influenced by a strong product image and supported by a lifestyle that is developing in the digital era.
Co-Authors Abdul Wahab Hasyim Adhit Yoga Pratama Andriano A Abubakar bambang bambang Fahri, Johan Hasyim, Rosida Ida Hidayanti Jufri Yakub Laela Dinsie Nurhasanah Rais Ririn Damayanti Sofyan Senen Syahril Muhammad Warye, Juliyarti