PENDAMPINGAN PEMASARAN DENGAN DIGITAL MARKETING PRODUK SENI BUDAYA PADA UMKM DESA TULUSBESAR KABUPATEN MALANG

Palandi, Esther Hesline

Dharma: Jurnal Pengabdian Masyarakat
Vol 5, No 1 (2024): Mei

This service activity was carried out to provide knowledge about marketing with digital marketing of arts and culture products by MSMEs in the Tulus­besar village community, Malang district. This activity will start from Sep­tem­ber to October 2023. This activity aims to increase community inde­pendence in running their business and achieving profits. The method for implementing marketing assistance with digital marketing is as follows: 1) Participants are given an understanding of the target market who is inte­rested in arts and culture products; 2) The activity implementation team presents material according to the theme, creates attractive media content through product catalogues; 3) Participants carry out science, technology, social and culture simulations by recording orders and serving purchases through online shop applications on the Shopee and Tokopedia market­places; The imple­mentation of this service with the digital marketing theme consisted of 4 art and culture craftsmen participants who already have micro or medium scale businesses. The results obtained from this activity are the implementation of knowledge, such as multimedia, e-commerce and entrepreneurship, thereby providing benefits to the SME community.