Binus Business Review
Vol 2, No 2 (2011): Binus Business Review

Penggunaan Uji Mann-Whitney pada Analisis Pengaruh Pelatihan Wiraniaga dalam Penjualan Produk Baru

Sriwidadi, Teguh (Unknown)

Article Info

Publish Date
30 Nov 2011

Abstract

This research is conducted in PT Merapi Utama Pharma in order to determine the influence of training to the sales force in selling a new product. The methodology is Mann-Whitney Test manually using formula and table, and using Statistical Programs for Social Studies ( SPSS ). The research result that the average sales volume of the trained sales forces is the same as the average sales volume of the untrained sales force. 

Copyrights © 2011




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Journal Info
Binus Business Review
Website

Abbrev

BBR

Publisher

Universitas Bina Nusantara

Subject

Economics, Econometrics & Finance

Description

Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum ...