Jurnal For Management Student (JFMS)
Vol. 3 No. 1 (2023): Journal For Management Student (JFMS)

PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN (STUDI KASUS RUMAH MAKAN MAMI LAMPUNG)

Mustofa, Ahmad (Unknown)
Azizah, Ana Chosiatul (Unknown)
F Sanjaya, Vicky (Unknown)

Article Info

Publish Date
19 Jan 2023

Abstract

This research aims to determine the influence of service quality, namely: Physical evidence (tangibles);Reliability (reliability); Responsiveness (responsiveness); Guarantee (assurance); Empathy, as well as theinfluence of product quality, namely: 1) Performance is related to the basic operating characteristics of aproduct. 2) Durability on customer satisfaction at the Mami Lampung restaurant with a sample of 93 customers.The sample was carried out by collecting data through a questionnaire. Data analysis uses PLS analysis whichshows the results that service quality and product quality have a positive and significant effect on customersatisfaction. Keywords : Service Quality; Product Quality; Customer Satisfaction; Restaurant

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Journal Info
Jurnal For Management Student (JFMS)
Website

Abbrev

jfms

Publisher

Universitas Singaperbangsa Karawang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal For Management Student (JFMS) is a Journal of Management Science published by the Faculty of Economics, Management Department of Singaperbangsa University Karawang. The journal is the result of research and study of conceptual ideas in the field of Management science on contemporary legal ...