Binus Business Review
Vol 1, No 2 (2010): Binus Business Review

Kontribusi Perusahaan Pulp And Paper Serang bagi Kehidupan Masyarakat dan Pemerintah Daerah

Puspokusumo, Aryanti (Unknown)



Article Info

Publish Date
30 Nov 2010

Abstract

The purpose of this study is to determine what contributions are provided by PT Indah Kiat Plup and Paper Tbk Serang Mill on the community and local government through the participation of Public Relation, especially in terms of education. The study is conducted from September 2009 until February 2010. The results showed that the community around the company has a large and direct impact on overall corporate performance. Community economic development in terms of education is a part of a Community Relation program conducted by the firm and has provided benefits to the community. Some suggestions for input to the company, includes optimizing the use of internal media organizations, granting broader authority for Public Relation so that they can better support the performance and needs of the company 

Copyrights © 2010






Journal Info

Abbrev

BBR

Publisher

Subject

Economics, Econometrics & Finance

Description

Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum ...