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Aryanti Puspokusumo, Aryanti
Universitas Bina Nusantara
Economics, Econometrics & Finance

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Kontribusi Perusahaan Pulp And Paper Serang bagi Kehidupan Masyarakat dan Pemerintah Daerah Puspokusumo, Aryanti
Binus Business Review Vol 1, No 2 (2010): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v1i2.1094

Abstract

The purpose of this study is to determine what contributions are provided by PT Indah Kiat Plup and Paper Tbk Serang Mill on the community and local government through the participation of Public Relation, especially in terms of education. The study is conducted from September 2009 until February 2010. The results showed that the community around the company has a large and direct impact on overall corporate performance. Community economic development in terms of education is a part of a Community Relation program conducted by the firm and has provided benefits to the community. Some suggestions for input to the company, includes optimizing the use of internal media organizations, granting broader authority for Public Relation so that they can better support the performance and needs of the company 
Peranan Management Public Relations dalam Mempertahankan Citra Perusahaan Jasa Perhotelan: Studi Kualitatif pada Re-Opening Hotel Mandarin Oriental, Jakarta Puspokusumo, Aryanti
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1128

Abstract

The purpose of this research is to identify implementation of image building and public relations that has been done by MOJKT in HI roundabout in Jakarta that took part in hotel service. Theories that used are communication management theory, PR theory, and image theory. Those theories will be connected with the analysis result in the field. The research method used is qualitative descriptive using analysis method of 6 stages of Public Relations Plan. 
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