Pinisi Business Administration Review
Volume 6 Nomor 1, March 2024

Analysis Of The Current Overview in Distribution Management and Marketing Channels: Strategies Challenges and Innovations

Rivai, Andi Muhammad (Unknown)
Nurmasnaeni, Nurmasnaeni (Unknown)
Jannah, Nadilah Zahratul (Unknown)
Resky, Nur Amalia (Unknown)
Anwar, Yusri (Unknown)

Article Info

Publish Date
31 Mar 2024

Abstract

This journal provides a contemporary overview of distribution and marketing channel management, addressing related strategies, challenges, and innovations. The article delineates recent developments in efforts to enhance distribution efficiency and marketing channel effectiveness amidst the continually evolving market dynamics. Newly proposed and implemented strategies by various companies are presented, along with an analysis of the key challenges faced in managing distribution and marketing channels. Furthermore, technological innovations playing a pivotal role in improving operational performance are discussed. By detailing these concepts, this journal offers profound insights to readers on current trends and future directions in distribution and marketing channel management.

Copyrights © 2024




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Journal Info
Pinisi Business Administration Review
Website

Abbrev

PBAR

Publisher

Universitas Negeri Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Description

Pinisi Business Administration Review published with the process of peer review and open access with ISSN (Print): 2086-6364. published twice a year in March and September in the field of business administration. Pinisi Business Administration Review is a publication media to channel scientific work ...