Abdimas Indonesian Journal
Vol. 3 No. 1 (2023)

Pengembangan Pemasaran UMKM Bakmie Koh Aho Dengan Pemanfaatan Media Digital

Rimadias, Santi (Unknown)
Ardelia, Flora (Unknown)
Olivia, Gabrielle (Unknown)
Vernanda, Louisa (Unknown)

Article Info

Publish Date
22 Dec 2023

Abstract

This dedication aims to enhance the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the modern era, specifically focusing on the Aho noodle business. The main issues involve the underutilization of technology and a lack of digital marketing. This dedication proposes the application of information technology and digital marketing to expand market reach. The implementation methods include remapping and utilizing technology. The achieved results involve increased sales, technological understanding, and market expansion. The implementation of these strategies is expected to strengthen noodle MSMEs amid the increasingly digital and competitive business dynamics.

Copyrights © 2023




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Journal Info
Abdimas Indonesian Journal
Website

Abbrev

aij

Publisher

Civiliza Publishing

Subject

Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Description

Abdimas Indonesian Journal is a biannual journal that published in June and Desember by Civiliza Publishing. The journal is focus on the result of community services and activities by empowering the society through a participatory approach to reach the sustainable ...