JDARISCOMB
Vol. 4 No. 1 (2024): Januari 2024

ANALISIS STRATEGI KONTEN DAKWAH DI INSTAGRAM (STUDI KASUS FAKTOR-FAKTOR YANG MEMPENGARUHI RESPON PENGGUNA PADA AKUN @ISUNSANTRI)

OBIYANTO, AGUNG (Unknown)
BAIHAQI, AGUS (Unknown)
AL FAWWAZ, A. FAIQ (Unknown)

Article Info

Publish Date
12 Jan 2024

Abstract

One of the most important elements in preaching is choosing the media for preaching. One of them is the Instagram account @isunsantri which uses Instagram social media as a media platform for preaching. This research aims to analyze the da'wah content strategy on the @isunsantri Instagram account and the effectiveness of the da'wah content carried out on the @isunsantri account. Using a qualitative approach, this research tests the validity of the data through observation, persistence and triangulation. The results of this research show that the da'wah content strategy carried out on the @isunsantri Instagram account is effective. With evidence from interviews with several followers of the @isunsantri account.

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Journal Info
JDARISCOMB
Website

Abbrev

JDARISCOMB

Publisher

IAI DARUSSALAM BLOKAGUNG BANYUWANGI

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

JDARISCOMB (The Journal of Darussalam Islamic Communication and Broadcast) adalah jurnal unggulan Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi Islam, IAI Darussalam Blokagung Banyuwangi bekerjasama dengan Asosiasi Profesi Dakwah Indonesia (APDI). JDARISCOMB ...