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All Journal JDARISCOMB
OBIYANTO, AGUNG
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Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS STRATEGI KONTEN DAKWAH DI INSTAGRAM (STUDI KASUS FAKTOR-FAKTOR YANG MEMPENGARUHI RESPON PENGGUNA PADA AKUN @ISUNSANTRI) OBIYANTO, AGUNG; BAIHAQI, AGUS; AL FAWWAZ, A. FAIQ
JDARISCOMB: Jurnal Komunikasi dan Penyiaran Islam Vol. 4 No. 1 (2024): Januari 2024
Publisher : Institut Agama Islam Darussalam Blokagung Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/jdariscomb.v4i1.3328

Abstract

One of the most important elements in preaching is choosing the media for preaching. One of them is the Instagram account @isunsantri which uses Instagram social media as a media platform for preaching. This research aims to analyze the da'wah content strategy on the @isunsantri Instagram account and the effectiveness of the da'wah content carried out on the @isunsantri account. Using a qualitative approach, this research tests the validity of the data through observation, persistence and triangulation. The results of this research show that the da'wah content strategy carried out on the @isunsantri Instagram account is effective. With evidence from interviews with several followers of the @isunsantri account.
Co-Authors Agus Baihaqi AL FAWWAZ, A. FAIQ