ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING
Vol. 4 No. 2 (2023): November 2023

Pengaruh Kualitas Pelayanan Dan Kepercayaan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening

Christina Dewi W (Unknown)
Apriana Anggreini Bangun (Unknown)
Ratna Susilowati (Unknown)
Mughni Mutmainnah Iskandar A (Unknown)



Article Info

Publish Date
30 Nov 2023

Abstract

This research was conducted with the aim of analyzing the influence of service quality and trust on customer loyalty with satisfaction as an intervening variable for JNE customers in Jakarta. The sampling technique used in this research is non-probability sampling. The criteria for respondents are by distributing questionnaires via Google Form to 100 respondents who are JNE customers who are at least 17 years old and live in the city of Jakarta. The analysis technique used is path. The research results show that Service Quality partially has no effect on Customer Loyalty, that the Service Quality variable produces a t count of 0.329 <1.984 with a significance level of 0.743. Trust partially influences Customer Loyalty, that the Trust variable produces a t count of 3.198> 1.984 with a significance level of 0.002. Satisfaction partially influences Customer Loyalty, that the Customer Satisfaction variable produces a t count of 4.621>1.984 with a significance level of 0.000. Service Quality partially has no effect on Customer Satisfaction, that the Customer Satisfaction variable produces a t count of 1.224<1.984 with a significance level of 0.030. Trust partially influences Customer Satisfaction, that the Trust variable produces a t count of 6.359>1.984 with a significance level of 0.000.

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Journal Info

Abbrev

arbitrase

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

1. Auditing, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10. Entrepreneurship, 11. E-Business, 12. Business Management, 13. Capital Market, 14. ...