Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif
Vol. 3 No. 1 (2024): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif

Rasionil Generasi Z Memilih Kolam Retensi Boulevard Kota Kendari Sebagai Fitur Olahraga Unggulan

Hamid, Nisrina (Unknown)
Rabbani, Inayah Abdillah (Unknown)
Lapau, Fitri (Unknown)



Article Info

Publish Date
04 Apr 2024

Abstract

Generation Z has a different character from previous generations who rely heavily on technology in their development and growth, including getting digital-based references or information, including in deciding on choices to exercise. This study aims to determine the effect of facility variables, electronic word of mouth (e-wom) as a rational aspect of generation Z choosing the Kendari City boulevard retention pool as a superior sports feature using the SEM PLS approach with a sample size of 170 respondents using purposive sampling method with criteria, namely generation Z aged 12-28 years, and at least 2 times have exercised at the Kendari City boulevard retention pool. The results showed that the facility construct, e-wom had a positive and significant effect on the decision to choose the Kendari City boulevard retention pool, while the healty lifestyle construct had no positive and significant effect. The results of the R-Square value indicate a very strong correlation between facilities, e-wom and healty lifestyle in the selection decision of 0.997. The Adjusted R-Square value of 0.997 indicates that the exogenous variables are able to explain 99.7% of the endogenous variables while 0.3% is explained by other variables not examined in this study. Keywords: Electronic word of mouth;healty lifestyle; facilities;election decision, Z generation.

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Journal Info

Abbrev

jibeka

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Aim and Scope of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of business, economics, and education JIBEKA: Jurnal Manajemen Bisnis dan Ekonomi Kreatif, particularly focuses on the main problems in the business, ...