Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif
Vol. 3 No. 2 (2024): Jurnal Ilmiah Manajemen, Bisnis dan Ekonomi Kreatif

Pengaruh Persepsi Kemudahan Penggunaan, Efektivitas, dan Risiko Terhadap Minat Bertransaksi Menggunakan Financial Technology (POSPAY) pada Masyarakat Kabupaten Pemalang

Naelan Nur Fariz (Unknown)
Ira Setiawati (Unknown)
Meiriyanti, Rita Meiriyanti (Unknown)

Article Info

Publish Date
01 Aug 2024

Abstract

This research aims to determine the influence of perceived ease of use, effectiveness and risk on interest in transactions using POSPAY financial technology among the people of Pemalang Regency. This research uses quantitative methods, where data collection techniques are carried out using questionnaires distributed online, This research processes data using the IBM SPSS 26 tool. The research results show that the test results show that the variables Perception of Ease of Use, Effectiveness and Risk are proven to have a positive and significant influence on interest in transactions using POSPAY financial technology in the people of Pemalang Regency

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Journal Info
Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif
Website

Abbrev

jibeka

Publisher

Universitas PGRI Semarang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Aim and Scope of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of business, economics, and education JIBEKA: Jurnal Manajemen Bisnis dan Ekonomi Kreatif, particularly focuses on the main problems in the business, ...