AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies
Vol. 7 No. 1 (2024)

Incorporating Entrepreneurial Digital Storytelling in Teaching Business English

Muhammad Nasir (Unknown)



Article Info

Publish Date
21 Jun 2024

Abstract

Entrepreneurship, as an academic discipline, in higher education institutions (HEIs) is crucial in supporting the government's mission to promote entrepreneurial education.  As part of this trend, there have been growing interests in integrating entrepreneurship into a course’s curriculum, including in English as a Foreign Language (EFL) class, specifically within the Business English subject. This study proposes the incorporation of entrepreneurial digital storytelling (EDST) contents, encompassing personal narratives and real-life experiences of successful entrepreneurs within the Business English course in higher education settings. This study employs a qualitative approach through literature review to support the theoretical perspective and practical implementation of this study. The article highlights the benefits of incorporating entrepreneurial storytelling content to support EFL students in enhancing their motivation to learn English, particularly to improve the language skills. Furthermore, its implementation is useful for the development of students' entrepreneurial intentions and motivation while simultaneously enhancing their English language proficiency and academic growth.

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Journal Info

Abbrev

alphabet

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Alphabet is an open-access, biannual journal aimed at advancing and disseminating the state-of-the-art knowledge on language, literary and cultural studies. It instills the etymological spirit of the word alphabetos which means learning or lore acquired through reading. Reading, in this context, ...