Jurnal Manajemen Bisnis dan Kewirausahaan
Vol 8 No 2 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan

Peran kualitas pelayanan dalam meningkatkan kepuasan dan loyalitas pasien di rumah sakit umum daerah

Kawi, Jeffrey Saputra (Unknown)
Keni, Keni (Unknown)



Article Info

Publish Date
29 Mar 2024

Abstract

This study aims to determine the effect of service quality on the satisfaction and loyalty of patient companions in the pediatric inpatient ward at one of the regional general hospitals. This research is a descriptive study with a cross-sectional approach. Sample selection in this study was carried out using non-probability sampling with a purposive sampling technique. Data collection was carried out by distributing questionnaires online via Google Forms to 135 respondents. Data analysis in this study used Partial Least Square-Structural Equation Modeling (PLS-SEM) with the help of the SmartPLS ver.3.0 program. Based on the research results, it was found that there was a significant influence between service quality and patient satisfaction. Apart from that, service quality also has a positive influence on patient loyalty. Patient satisfaction has a significant influence on patient loyalty. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan terhadap kepuasan dan loyalitas pendamping pasien di ruang rawat inap pediatrik di salah satu rumah sakit umum daerah. Penelitian ini merupakan penelitian deskriptif dengan pendekatan cross-sectional. Pemilihan sampel pada penelitian ini dilakukan dengan non-probability sampling dengan teknik purposive sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara online melalui Google Form kepada 135 responden. Analisis data pada penelitian ini menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM) dengan bantuan program SmartPLS ver.3.0. Berdasarkan hasil penelitian didapatkan pengaruh signifikan antara kualitas layanan terhadap kepuasan pasien. Selain itu, kualitas pelayanan juga memiliki pengaruh positif terhadap loyalitas pasien. Serta kepuasan pasien memiliki pengaruh signifikan terhadap loyalitas pasien.

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Journal Info

Abbrev

jmbk

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal ...