Pengaruh Harga Dan Lokasi Terhadap Keputusan Pembelian Pada Sultan Coffee

Bangun Rara’
Isak Pasulu
Dwibin Kannapadang

Jurnal Ekonomi Bisnis dan Akuntansi
Vol. 3 No. 3 (2023): Desember : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)

The research method used in this study is quantitative research with a sample of 70 Sultan Coffee consumers. The data analysis technique used in this study is a multiple linear regression test using SPSS version 25.0 The results of this study show that partially price variables have a significant effect on purchasing decisions, location variables have a significant effect on purchasing decisions. Price and location variables simultaneously influence the purchase decision at Sultan Coffee