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All Journal Jurnal Ekonomi Bisnis dan Akuntansi
Bangun Rara’
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Economics, Econometrics & Finance

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Pengaruh Harga Dan Lokasi Terhadap Keputusan Pembelian Pada Sultan Coffee Bangun Rara’; Isak Pasulu; Dwibin Kannapadang
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 3 No. 3 (2023): Desember : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v3i3.2854

Abstract

The research method used in this study is quantitative research with a sample of 70 Sultan Coffee consumers. The data analysis technique used in this study is a multiple linear regression test using SPSS version 25.0 The results of this study show that partially price variables have a significant effect on purchasing decisions, location variables have a significant effect on purchasing decisions. Price and location variables simultaneously influence the purchase decision at Sultan Coffee
Co-Authors Isak Pasulu