Jurnal Riset Bisnis dan Investasi
Vol. 5 No. 1 (2019): Jurnal Riset Bisnis dan Investasi

Peran Strategi Bisnis Dalam Meningkatkan Keunggulan Bersaing di Industri Fashion

Maryani, Linda (Unknown)
Chaniago, Harmon (Unknown)

Article Info

Publish Date
06 Nov 2019

Abstract

This research aims to analyze the influence of business strategy in increasing competitive advantage. Selected population is the Creative Industry SMEs in the fashion sector in Bandung, amounting to 507 population in the period 2010-2017 and the number of samples of 223 SMEs fashion business in Bandung. Data collection using questionnaires with Likert scale. Data analysis using Regression Linear with SPSS 22.0. The result of data analysis shows that the research model can be accepted with goodness of fit test, that is effect positive and significant to competitive advantage.

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Journal Info
Jurnal Riset Bisnis dan Investasi
Website

Abbrev

an

Publisher

Politeknik Negeri Bandung

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JURNAL RISET BISNIS & INVESTASI (JRBI) is published by the Department of Commerce Administration, Politeknik Negeri Bandung (POLBAN) as a communication media and forum for discussing economic and business issues in both national and regional. This journal is published three times in a year, ...