Adaptation of Information and Communication Technology of Newspaper in the Digital Era

Olih Solihin (Departmentof Communication Science, Universitas Komputer Indonesia, Indonesia)
Rina Sovianti (Department of Communication Science, Universitas Bhayangkara Jakarta Raya, Indonesia)
Fajar Adi (Postgraduate student of Development Communication, IPB University, Indonesia)

International Journal of Research and Applied Technology (INJURATECH)
Vol. 3 No. 2 (2023): International Journal of Research and Applied Technology (INJURATECH)

The rapid advancement of information and communication technology compels the mass media industry, particularly newspapers, to adapt. This technological shift has fundamentally transformed public habits regarding information consumption. Among these adjustments, media convergence has emerged as an imperative for organizational survival in the digital age. This study aims to analyze the strategic measures implemented by the management of Pikiran Rakyat newspaper to sustain its presence in the digital landscape. Data were collected through in-depth interviews with management alongside a review of relevant literature. Findings reveal that Pikiran Rakyat employs a multimedia, multichannel, and multiplatform (3M) strategy. Management emphasizes that this framework directly addresses dynamic shifts in audience preferences for information acquisition. Ultimately, this research offers valuable insights for media scholars while providing practical perspectives for legacy print media navigating digital transformation.