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All Journal International Journal of Research and Applied Technology (INJURATECH)
Fajar Adi
Postgraduate student of Development Communication, IPB University, Indonesia
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

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Adaptation of Information and Communication Technology of Newspaper in the Digital Era Olih Solihin; Rina Sovianti; Fajar Adi
International Journal of Research and Applied Technology Vol. 3 No. 2 (2023): International Journal of Research and Applied Technology (INJURATECH)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/injuratech.v3i2.9599

Abstract

The rapid advancement of information and communication technology compels the mass media industry, particularly newspapers, to adapt. This technological shift has fundamentally transformed public habits regarding information consumption. Among these adjustments, media convergence has emerged as an imperative for organizational survival in the digital age. This study aims to analyze the strategic measures implemented by the management of Pikiran Rakyat newspaper to sustain its presence in the digital landscape. Data were collected through in-depth interviews with management alongside a review of relevant literature. Findings reveal that Pikiran Rakyat employs a multimedia, multichannel, and multiplatform (3M) strategy. Management emphasizes that this framework directly addresses dynamic shifts in audience preferences for information acquisition. Ultimately, this research offers valuable insights for media scholars while providing practical perspectives for legacy print media navigating digital transformation.
Co-Authors Olih Solihin Rina Sovianti