Jurnal Manajemen Bisnis dan Kewirausahaan
Vol. 3 No. 4 (2023): DECEMBER

The Effect of Price and Product Quality on Purchase Decision of Aqua Drinking Water Product in Malang City

Zulfikar, Muhammad (Unknown)
Wijaya, Rahmad (Unknown)
Andharani, Sri Nastiti (Unknown)

Article Info

Publish Date
30 Nov 2023

Abstract

This study aims to determine the effect of price and product quality on the purchasing decision of Aqua drinking water products in Malang City. Using a quantitative approach, this research was conducted on 150 Aqua consumers and analyzed using multiple regression analysis. The results of this study conclude that price has a significant positive effect on purchasing decisions. Product quality has a significant positive effect on purchasing decisions. Product quality is more dominant than price in purchasing decisions.

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Journal Info
Jurnal Manajemen Bisnis dan Kewirausahaan
Website

Abbrev

jamanika

Publisher

Universitas Muhammadiyah Malang

Subject

Decision Sciences, Operations Research & Management

Description

Jamanika is open access journal that published both quantitative and qualitative research articles related to the fields of management and entrepreneurship. Subjects suitable for publication include the following fields: - Finance Management - Operation Management - Human Resource Management - ...