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All Journal Jurnal Manajemen Bisnis dan Kewirausahaan
Andharani, Sri Nastiti
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Decision Sciences, Operations Research & Management

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The Effect of Price and Product Quality on Purchase Decision of Aqua Drinking Water Product in Malang City Zulfikar, Muhammad; Wijaya, Rahmad; Andharani, Sri Nastiti
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 3 No. 4 (2023): DECEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v3i4.29313

Abstract

This study aims to determine the effect of price and product quality on the purchasing decision of Aqua drinking water products in Malang City. Using a quantitative approach, this research was conducted on 150 Aqua consumers and analyzed using multiple regression analysis. The results of this study conclude that price has a significant positive effect on purchasing decisions. Product quality has a significant positive effect on purchasing decisions. Product quality is more dominant than price in purchasing decisions.
The Influence of ITZY Brand Ambassador on The Purchase Intention of Ultra Milk Products Through Brand Image as a Mediating Variable Idris, Auliya Arasy'difah; Andharani, Sri Nastiti; Fiandari, Yulist Rima
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 01 (2024): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i01.32529

Abstract

This study aims to determine the influence of brand ambassadors on purchase intention. Determine the influence of brand ambassadors on purchase intention. Determine the effect of brand image on purchase intention. Knowing the role of mediating brand image on the relationship between brand ambassadors and purchasing intention. This study uses a quantitative method with a descriptive approach. The analytical method used is path analysis using SPSS 25. This study used 110 respondents using non-probability sampling with a purposive sampling approach. From this research, the results obtained from brand ambassadors have a significant positive effect on purchase intention. Brand ambassadors have a significant positive effect on brand image. Brand image has a significant positive effect on purchase intention. Brand image mediates the relationship between brand ambassadors and purchase intention.
The Influence of Brand Image on Brand Trust and Its Impact on Brand Loyalty (Study of MS Glow Consumers in Malang City) Pramesti, Galuh Cahyaning; Marsudi; Andharani, Sri Nastiti
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 01 (2024): MARCH
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i01.32531

Abstract

This study aims to examine the influence of brand image on brand loyalty through brand trust as an intervening variable. The type of research used is explanatory research using a quantitative approach and research conducted by survey using non-probability sampling techniques and purposive sampling sampling techniques as many as 120 consumer respondents from MS Glow. The Data were analyzed using Partial Least Square. From the results of the study can be concluded that 1) brand image has a positive and significant effect on brand loyalty 2) brand image has a positive and significant effect on brand trust 3) Brand Trust has a positive and significant effect on brand loyalty 4) brand image has an effect on brand loyalty mediated by Brand Trust as an intervening variable.
The Influence of Organizational Commitment on Employee Performance Through Job Crafting as a Mediation Variable at Bank Jatim Trenggalek City Putri, Adhinta Darusancia Anggani; Asfiyah, Nurul; Andharani, Sri Nastiti
Jurnal Manajemen Bisnis dan Kewirausahaan Vol. 4 No. 2 (2024): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v4i2.33638

Abstract

The purpose of this study was to determine the effect of organizational commitment, employee performance, job crafting and whether job crafting is able to mediate the effect of organizational commitment on employee performance. This research was conducted on bank employees with 113 employees as respondents. The sampling technique in this study uses a non-probability technique. The data collection technique was carried out by means of a questionnaire. The data analysis technique uses the statistical t test, Sobel test, and the SPSS 22 program. The results of this study show organizational commitment shows high results, employee performance shows high results, and job crafting shows high results. There is a significant influence between organizational commitment on employee performance, organizational commitment has a significant effect on job crafting, job crafting has a significant effect on employee performance, and job crafting mediates organizational commitment on employee performance. The higher the level of application of job crafting, the greater the effect of organizational commitment on employee performance.
Co-Authors Asfiyah, Nurul Idris, Auliya Arasy'difah MARSUDI Muhammad Zulfikar Pramesti, Galuh Cahyaning Putri, Adhinta Darusancia Anggani Rahmad Wijaya Yulist Rima Fiandari