International Journal of Management Analytics (IJMA)
Vol. 2 No. 1 (2024): January 2024

E-Service and Features on Banking Customer Satisfaction in the Tangerang City Area

Ardiansyah PS, Tri Endi (Unknown)

Article Info

Publish Date
23 Jan 2024

Abstract

This research aims to determine the effect of E-Service and Features on customer satisfaction levels. The research used the probability sampling technique where calculations were by using the Bernoulli formula. partially the E-Service variable has a positive effect on Customer Satisfaction, with the result tcount is higher than ttable, namely 4.495 and 1.661. The feature has a positive effect on Customer Satisfaction, the result tcount is higher than ttable, namely 6.836 and 1.661. Simultaneously the variables E-Service, and Features have a positive effect on Customer Satisfaction with Fcount being higher than Ftable or 31.666 and 3.09. The value of the multiple regression equation Y = 19.979+ .035X1 +0,468X2, and the coefficient of determination is 60.1 percent.

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Journal Info
International Journal of Management Analytics (IJMA)
Website

Abbrev

ijma

Publisher

MULTITECH PUBLISHER

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The International Journal of Management Analytics (IJMA) is a journal focused on the theory and application of management, business, accounting, finance, and tourism by implementing recent technology advancements such as machine learning, and AI in business practices. The interface between data ...