Journal of Economic and Management (JECMA)
Vol. 5 No. 2 (2023): Agustus

Korelasi Atribut Produk Dan Performa Karyawan Terhadap Kepuasan Konsumen Fazza T&T

Sudirman, Rendy (Unknown)



Article Info

Publish Date
31 Aug 2023

Abstract

This study aims to determine the impact that product attributes and employee performance have on customer satisfaction in companies in the tourism sector that are returning after the COVID-19 pandemic. The research method uses associative quantitative methods with data collection methods using questionnaires to Fazza Tour and Travel consumers, with as many as 300 respondents through accidental sampling techniques during May–July 2023. Meanwhile, the hypothesis analysis uses Spearman's rank correlation analysis. The results showed that product attributes had a positive and significant effect on customer satisfaction as evidenced by a correlation value of 0.791 and a significance value below 5%, which meant that the correlation was in the strong category, and employee performance had a positive and significant effect on customer satisfaction as evidenced by a correlation value of 0.672 and a significance value below 5%, which meant that the correlation was in the strong category.

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Journal Info

Abbrev

jecma

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal of Economics and Management (JECMA) dimaksudkan sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai penelitian bidang ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian ...