Trending: Jurnal Manajemen dan Ekonomi
Vol. 2 No. 3 (2024): Juli : Trending: Jurnal Manajemen dan Ekonomi

Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Mahasiswa UINSU Dalam Menentukan Produk Perawatan Wajah Skincare

Putri Rahmadany (Unknown)
Nurbaiti Nurbaiti (Unknown)
Juliana Nasution (Unknown)

Article Info

Publish Date
15 May 2024

Abstract

Current technological advances provide space for many people. Slowly, the development of a person's knowledge increases with the knowledge of advances in technology and information. And this concerns the many e-commerce and online media that are emerging, which people from teenagers to adults can enjoy. This is the main factor for marketers to aggressively carry out marketing with market trends that have been developing in recent times. Finally, there is competition between one industry and another in capturing the market. One industry that is currently attracting attention is the beauty industry, namely skincare.

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Journal Info
Trending: Jurnal Manajemen dan Ekonomi
Website

Abbrev

Trending

Publisher

Universitas 45 Surabaya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

kajian-kajian aktual seputar bidang manajemen dan bisnis dalam perspektif ekonomi konvensional maupun ekonomi syariah. Kajian-kajian tersebut diharapkan dapat memperkaya khasanah keilmuan di bidang manajemen dan bisnis sehingga dapat menjadi salah satu referensi bagi para akademisi, pemangku ...