Jurnal Mahasiswa Kreatif
Vol. 2 No. 1 (2024): Januari : Jurnal Mahasiswa Kreatif

Peran Public Relations Dalam Membentuk Persepsi Positif Terhadap Tiktok Shop

Gilang Wasis Danuarta (Unknown)
Tria Patrianti (Unknown)
Rochman Rayhan Maulana (Unknown)
Muhammad Farhan Nugraha (Unknown)

Article Info

Publish Date
31 Jan 2024

Abstract

This research investigates the role of Public Relations (PR) in forming positive perceptions of TikTok Shop as an increasingly dominant e-commerce platform. This research involves analysis of PR communication strategies, image management, and interactions with stakeholders designed to create positive perceptions among consumers. Qualitative research methods were used to deepen understanding of how PR contributes to the formation of a positive image and relationship at TikTok Shop. The findings of this research highlight the importance of a proactive approach in responding to issues that can influence consumer perceptions of TikTok Shop.

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Journal Info
Jurnal Mahasiswa Kreatif
Website

Abbrev

jmk-widyakarya

Publisher

Universitas Katolik Widya Karya Malang

Subject

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Description

Ilmu Sosial Humaniora, Pertanian, Kesehatan, Peternakan, perikanan, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan ...