Gema Wisata
Vol. 20 No. 3 (2024): Jurnal Ilmiah Pariwisata

Pengaruh Motivasi Internal Dan External Terhadap Niat Berkunjung Kembali Dimediasi Oleh Kepuasan

Kusdaryana, Made Donny (Unknown)
Koerniawaty, Francisca Titing (Unknown)
Darsana, Made (Unknown)



Article Info

Publish Date
24 Aug 2024

Abstract

This research aims to analyze the influence of internal motivation and external motivation on intention to revisit which is mediated by satisfaction with visiting Pualu Nusa Penida. This research uses a quantitative descriptive approach. Data was collected through observation, interviews and distributing questionnaires to tourists. The research sample was 100 tourists, while the sampling technique used purposive sampling. Data was collected from 100 respondents using a questionnaire and analyzed using SEM PLS. Evaluation of the PLS-based structural model, apart from looking at the R-square and Q-square values, can also be carried out by fulfilling several criteria such as the Chi-Square Test, GFI (Goodness of Fit Index), SRMR (Standardized Root Residual) and NFI (Normal Fit Index) . Based on the results of the analysis using statistical tests, the results of this research are, internal motivation has a significant positive effect on tourist satisfaction, external motivation has a significant positive effect on tourist satisfaction, tourist satisfaction also has a positive effect on tourists' intention to revisit, internal motivation has a significant positive effect on intention. Tourists' return visit and external motivation have a positive influence on tourists' intention to return.

Copyrights © 2024






Journal Info

Abbrev

gemawisata

Publisher

Subject

Social Sciences

Description

Gemawisata: Jurnal Ilmiah Pariwisata diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang. Penerbitan jurnal ini bertujuan untuk meningkatkan kualitas ilmu pengetahuan, serta menyalurkan minat berbagi dan menyebarluaskan ilmu pengetahuan kepada akademisi, mahasiswa, praktisi ...