<![CDATA[ Trip Attraction Rate (TAR) serves as a load factor utilized in aggregate transportation modeling. Conventional estimation consumes a lot of time and manpower for field surveys. Meanwhile, open data sources, such as Google Maps, offer an alternative approach to conducting a survey. The popular times feature from Google Maps can estimate coffee shop TAR in the city of Bandung. This study focuses on coffee shops in Bandung City. Data was collected using web scraping techniques on Google Maps and produced a sample size of 377 data points after the validity and reliability processes. Subsequently, multiple linear regression was employed to estimate TAR. The findings reveal that variables like building area and distance to public transportation hubs influence TAR simultaneously. Moreover, our approach could also distinguish TAR between weekdays (0.13 people/m2/hour) and weekends (0.14 people/m2/hour) in Bandung City. This result challenges the usage of Institute of Transportation Engineers (ITE) standards, which is often due to limitations of time and workforce in conducting surveys for TAR estimation. The difference in values indicates the need to estimate specific TAR for each city in Indonesia rather than relying on ITE values, and the proposed approach to using open data sources will shorten the estimation process.]]>
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