Jurnal Entrepreneur dan Manajemen Sains
Vol. 5 No. 1 (2024): Januari

PENGARUH SISTEM PEMBAYARAN, CASH ON DELIVERY (COD) DAN KEPUASAN KONSUMENTERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE

Kurnia, Tria Esti (Unknown)
Ratnawili, Ratnawili (Unknown)



Article Info

Publish Date
19 Jan 2024

Abstract

This study aims to determine the effect of the Cash On Delivery (Cod) Payment System and Consumer Satisfaction on Purchase Decisions at E-Commerce Shopee. This type of research is quantitative research with a descriptive approach. The population of this study were Umb Management Study Program Students Class of 2019. The number of research samples was 64 people. Data collection was carried out using a questionnaire. The data analysis technique uses multiple linear regression analysis techniques. The results of the analysis show that partially the Cash On Delivery (Cod) Payment System has a positive and significant effect on purchasing decisions (tcount = 6.406 and Sig = 0.004), and Consumer Satisfaction has a positive and significant effect on purchasing decisions (tcount = 4.568 and Sig = 0.0023) . Simultaneously there is the influence of the Cash On Delivery (Cod) Payment System and Consumer Satisfaction on Purchase Decisions at E-Commerce Shopee (Fcount = 25,802 and Sig = 0,000). Keywords: Payment System, COD, Consumer Satisfaction, Purchase Decisions

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Journal Info

Abbrev

jems

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision ...