International Journal of Management and Business Intelligence (IJMBI)
Vol. 1 No. 4 (2023): December 2023

The Impact of Using Digital Wallets on Generation Z's Consumptive Behavior

Amanda, Sri Anita (Unknown)
Putri, Ananda (Unknown)
Achsana, Andi Devi (Unknown)
Magfirah, Sri Uya (Unknown)
Hasan, Muhammad (Unknown)



Article Info

Publish Date
28 Dec 2023

Abstract

Digital wallets (e-wallets) are digital financial products that are considered a more efficient alternative to payments cash. Electronic money is usually stored in digital wallets to make transactions easier. Today's digital wallets provide benefits, convenience and efficiency in payment transactions, making it easier for generation Z to spend their money, thereby influencing their consumer behavior as well. Research shows that digital wallets have a significant impact on generation Z consumer behavior. Digital wallets are convenient, safe, efficient and innovative for generation Z retail transactions, especially in online deliveries, grocery orders and e-commerce transactions.

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Journal Info

Abbrev

ijmbi

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The International Journal of Management and Business Intelligence (IJMBI) is a peer-reviewed international journal is published by Multitech publisher that includes the results of theoretical and applied research in the following areas of Business Intelligence, Management, Finance, Accounting, and ...