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All Journal International Journal of Management and Business Intelligence (IJMBI)
Magfirah, Sri Uya
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Impact of Using Digital Wallets on Generation Z's Consumptive Behavior Amanda, Sri Anita; Putri, Ananda; Achsana, Andi Devi; Magfirah, Sri Uya; Hasan, Muhammad
International Journal of Management and Business Intelligence Vol. 1 No. 4 (2023): December 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijmbi.v1i4.801

Abstract

Digital wallets (e-wallets) are digital financial products that are considered a more efficient alternative to payments cash. Electronic money is usually stored in digital wallets to make transactions easier. Today's digital wallets provide benefits, convenience and efficiency in payment transactions, making it easier for generation Z to spend their money, thereby influencing their consumer behavior as well. Research shows that digital wallets have a significant impact on generation Z consumer behavior. Digital wallets are convenient, safe, efficient and innovative for generation Z retail transactions, especially in online deliveries, grocery orders and e-commerce transactions.
Co-Authors Achsana, Andi Devi Amanda, Sri Anita Ananda Putri, Ananda Muhammad Hasan