International Journal of Management and Business Intelligence (IJMBI)
Vol. 2 No. 4 (2024): August 2024

Product Quality, Price Perception, Customer Loyalty on IM3-Indosat SIM Card's Users

Ardiansyah, Tri Endi (Unknown)
Dara, Nursimah (Unknown)
Nasution, Doni Alnis (Unknown)

Article Info

Publish Date
22 Aug 2024

Abstract

This study aims to examine the impact of Product Quality and Price Perception on Customer Loyalty. The research is quantitative and employs a survey methodology. The sample consists of 100 respondents. Primary data was analysed using SPSS version 26 for evaluation. The analysis results indicate that both Product Quality and Price Perception have a positive and significant influence on Customer Loyalty, with a significance value of 0.000 less than 0.05 and F-count of 146.348 greater that F-table 3.09. The coefficient value shows that 75.1% of Customer Loyalty is explained by Product Quality and Price Perception. These findings confirm the initial hypothesis, demonstrating a positive and significant effect of Product Quality and Price Perception on Customer Loyalty at 75.1%.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Management and Business Intelligence (IJMBI)
Website

Abbrev

ijmbi

Publisher

MULTITECH PUBLISHER

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The International Journal of Management and Business Intelligence (IJMBI) is a peer-reviewed international journal is published by Multitech publisher that includes the results of theoretical and applied research in the following areas of Business Intelligence, Management, Finance, Accounting, and ...