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All Journal Balance Vocation Accounting Journal International Journal of Management and Business Intelligence (IJMBI)
Ardiansyah, Tri Endi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Product Quality, Price Perception, Customer Loyalty on IM3-Indosat SIM Card's Users Ardiansyah, Tri Endi; Dara, Nursimah; Nasution, Doni Alnis
International Journal of Management and Business Intelligence Vol. 2 No. 4 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijmbi.v2i4.2416

Abstract

This study aims to examine the impact of Product Quality and Price Perception on Customer Loyalty. The research is quantitative and employs a survey methodology. The sample consists of 100 respondents. Primary data was analysed using SPSS version 26 for evaluation. The analysis results indicate that both Product Quality and Price Perception have a positive and significant influence on Customer Loyalty, with a significance value of 0.000 less than 0.05 and F-count of 146.348 greater that F-table 3.09. The coefficient value shows that 75.1% of Customer Loyalty is explained by Product Quality and Price Perception. These findings confirm the initial hypothesis, demonstrating a positive and significant effect of Product Quality and Price Perception on Customer Loyalty at 75.1%.
ANALISIS KINERJA KOTA TANGERANG DILIHAT DARI EFEKTIVITAS PENGELOLAAN PAJAK HOTEL, PAJAK RESTORAN, PAJAK HIBURAN Bakar, Armi; Nurlela, Nurlela; Ardiansyah, Tri Endi
Balance Vocation Accounting Journal Vol 5, No 1 (2021): June
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/bvaj.v5i1.5134

Abstract

Penelitian ini adalah sebuah survey dengan tujuan menganalisis kinerja Kota Tangerang dilihat dari efektivitas pengelolaan pajak restoran, pajak hiburan, pajak hotel dari tahun 2012 s/d tahun 2020. Analisis data menggunakan teknik efektivitas dengan cara membandingkan antara realita penerimaan pajak dengan rencana penerimaan pajak. Hasil penelitian ini mengambarkan realita pajak restoran, pajak hiburan, pajak hotel Kota Tangerang dari tahun 2012 s/d tahun 2020 memiliki rasio efektivitas diatas 100%, hal ini menunjukan kinerja Kota Tangerang sangat efektif.
Co-Authors Bakar, Armi Dara, Nursimah Nasution, Doni Alnis Nurlela Nurlela