<![CDATA[One form of upholding democracy carried out by the Unitary State of the Republic of Indonesia is through holding presidential elections or often known as presidential elections. which is held every five years to elect the next President. Apart from that, in this digital era, people are increasingly actively using social media to convey their views, opinions and sentiments regarding the presidential election. Ahead of the 2024 presidential election, many groups such as political parties, success teams, buzzers and supporters are using social media as a campaign medium to increase the popularity and electability of their prospective candidates. One of the social media that is widely used in political party promotion media is Twitter. Which is used by people to post various comments that can be positive or negative regarding the election. Sometimes, people also express hoax opinions before or during the election. Considering that comments on Twitter are currently difficult to categorize as positive or negative, sentiment analysis is needed to understand public attitudes towards the presidential election. This research aims to evaluate text documents and determine whether the documents have a positive or negative sentiment orientation. Apart from that, the method used is K-Means to cluster the data. The results of this weighting are in the form of positive and negative sentiment. Data taken from Twitter regarding the 2024 presidential election (pilpres) totaling 1015 tweet data.]]>
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