<![CDATA[The purpose of this research is to determine the effect of Net Profit Margin and Earning Per Share on share prices at PT Ultrajaya Milk Industry & Trading Company Tbk for the 2013-2022 period. This type of research uses associative research methods with quantitative data types. The population used in this research is the financial report data of PT Ultrajaya Milk Industry & Trading Company Tbk, where the sample in the research is the consolidated financial position report and profit and loss report for the period 2013-2022. The data analysis used in the research is descriptive statistical analysis, classical assumption test, multiple linear regression test, hypothesis testing including the t test and f test, as well as the coefficient of determination. Based on the research results, it shows that Net Profit Margin and Earning Per Share contribute 83.16% to share prices. Net Profit Margin has a partially significant effect on share prices, where the tcount is greater than ttable, namely (-4.376467 > -2.36462) with a sig value. equal to 0.0032 < 0.05. Earning Per Share has a partially significant effect on share prices, where the tcount is greater than ttable, namely (5.448926 > 2.36462) with a sig value. equal to 0.0010 < 0.05. For the results of the F Test, the variables Net Profit Margin and Earning Per Share have a significant effect simultaneously on share prices where it is obtained that Fcount is greater than Ftable (23.22647 > 4.74) with a sig value. equal to 0.000813 < 0.05. ]]>
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