<![CDATA[This study aims to determine the Influence of Product Variety and Service Quality on Consumer Satisfaction at Nako Yasmin Coffee Bogor both partially and simultaneously. The method used is a causal associative method with a quantitative approach with a sampel 96 respondents where the data was processed using the SPSS 26 application. The result of this study is that there is a positive and significant influence between product variations on consumer satisfaction in Nako Yasmin Bogor Coffee, this can be proven from the simple linear regression equation Y=1,450+0,734X1. The correlation value of the product variation variable was 0.753 which means that the level of relationship is strong. The value of the determination coefficient was 56.7%. The Hypothesis Test was assessed at 11,101 > 2,366. There is a positive and significant influence between service quality and consumer satisfaction in Nako Yasmin Coffee Bogor, which can be proven from the simple linear regression equation Y=2.538+0.525X2. The correlation value of the service quality variable was 0.835, which means that the level of relationship is strong. The value of the determination coefficient was 69.7%. The Hypothesis Test was assessed as 14,712 > 2,366. Simultaneously there is a positive and significant influence between product variation and service quality on consumer satisfaction in Nako Yasmin Coffee Bogor, this can be proven from the multiple linear regression equation Y=1.232+0.277X1+0.390X2, The correlation value of the service quality variable is 0.855 which means very strong. The value of the determination coefficient was 73.2%. As well as the Hypothesis Test, the value of Fcal was obtained 126.838 > Ftable 6.92.]]>
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