The influence of convenience, perceived ease of use, perceived risk, and security on trust with financial well-being as mediation for OVO digital payment users

Gian Mulkiansyah
Rahmiati, Rahmiati
Fasyni, Awisal

Marketing Management Studies
Vol. 4 No. 1 (2024): Marketing Management Studies

This study aims to examine how convenience, perceived usability, perceived risk, and perceived security affect trust with financial wellbeing in OVO digital payment consumers. A total of 200 respondents took part in the study, and SmartPLS conducted the data analysis. The following details were included in the study's conclusions. (1) Convenience has a strong favorable impact on financial well-being. (2) There is a considerable beneficial relationship of perceived ease of use on financial well-being. (3) There is a considerable positive influence of perceived risk on financial well-being. (4) Financial well-being is positively impacted by security. (5) There is a considerable favorable influence of financial well-being on trust.