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All Journal Jurnal Praktik Bisnis Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ilmu Manajemen (JIM) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Manajemen dan Kewirausahaan (JMDK) International Research Journal of Business Studies (E-Journal) Kinerja: Jurnal Ekonomi dan Manajemen Economac: Jurnal Ilmiah Ilmu Ekonomi Jurnal Kajian Manajemen dan Wirausaha Operations Management and Information System Studies Marketing Management Studies Menara Pengabdian International Research Journal of Business Studies
Awisal Fasyni
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengaruh knowledge, skills, engagement dan university social responsibility terhadap kepuasan mahasiswa Fasyni, Awisal; Budiarti, Astra Prima; Lamini, Rizki Sri
KINERJA Vol 18, No 1 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jkin.v18i1.7846

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh knowledge, skills, engagement dan university social responsibility (USR) terhadap service quality dan kepuasan mahasiswa UNP. Populasi dalam penelitian ini adalah mahasiswa yang berstatus aktif dan minimal sudah menempuh pendidikan selama 1 tahun. Jumlah sampel penelitian sebanyak 277 responden. Data dikumpulkan melalui kuesioner dengan menggunakan skala Likert dan dianalisis menggunakan Partial Least Square (PLS) dengan software SmartPLS. Hasil penelitian menunjukkan USR dengan service quality dan service quality dengan kepuasan mempunyai hubungan yang signifikan positif, sementara variabel lainnya tidak terbukti mempunyai pengaruh yang signifikan. Hal ini mengindikasikan bahwa universitas dapat memberikan kepuasan bagi mahasiswa melalui peningkatan program USR.
Kepuasan dan Loyalitas Konsumen Air Minum Isi Ulang di Kota Padang Awisal Fasyni; Najib Mukhamad; Kirbrandoko Kirbrandoko
Jurnal Praktik Bisnis Vol 8, No 1 (2019)
Publisher : Jurnal Praktik Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (682.161 KB)

Abstract

The purposes of this study were to identify the prioritized attributes by consumers in buying refill drinking water, analyzing customer satisfaction and loyalty as well as recommending measures for refill drinking water depot to win the competition. The research was conducted by using a survey of consumers of family and nonfamily. Prioritized attributes by consumers based on eckenrode method were water clarity, price, distance, source of raw water, water taste and odor of water. Consumers were classified as very satisfied based on CSI results. Based on IPA results, price performance, bonuses and workers hospitality were need to be improved. CLI results indicate that consumers were loyal and there was a significant relationship between satisfaction and loyalty based on PLS. Recommendations for refill drinking water depot was to provide the best performance of prioritized attributes and increase customer satisfaction and loyalty.
CONSUMER SEGMENTATION OF REFILLED DRINKING WATER IN PADANG Awisal Fasyni; Mukhamad Najib; Kirbrandoko Kirbrandoko
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 1 No. 2 (2015): IJBE, Vol. 1 No. 2, May 2015
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.1.2.106

Abstract

The purposes of this study were to analyze consumer segmentation of refilled drinking water based on their behavior and to recommend strategies for increased sales of Salju depot. The study was conducted using a survey of family and non-family consumers in Nanggalo, North Padang, West and East Padang. The respondent selection technique is using a convenience sampling, which is based on the availability of elements and easiness of obtaining these samples. The analysis used for segmentation is cluster analysis and CHAID. The results showed that there were five segments in family consumer and four segments in non-family consumer. Each family segment was different in terms of usage and consumption level, while non-family segments differ in terms of consumption duration and consumption level. Salju depot could aim market segments that provide benefits, specifically segments with high consumption levels both in family and nonfamily consumers, maintain the price and quality of the product and show the best performance in serving customers, set the open hours and optimize the messaging services.Keywords: refilled drinking water, segmentation, Padang, CHAIDABSTRAKPenelitian ini bertujuan menganalisis segmentasi konsumen air minum isi ulang berdasarkan perilakunya dan merekomendasikan strategi peningkatan penjualan bagi depot Salju. Penelitian dilakukan dengan metode survei terhadap konsumen keluarga dan konsumen nonkeluarga di Kecamatan Nanggalo, Kecamatan Padang Utara, Kecamatan Padang Barat dan Kecamatan Padang Timur Kota Padang. Teknik pemilihan responden menggunakan convenience sampling, yaitu berdasarkan ketersediaan elemen dan kemudahan mendapatkan sampel tersebut. Analisis yang digunakan untuk segmentasi adalah analisis cluster dan CHAID Hasil penelitian menunjukkan terdapat lima segmen konsumen keluarga dan empat segmen konsumen nonkeluarga. Masing-masing segmen keluarga berbeda dalam hal penggunaan dan tingkat konsumsi, sedangkan segmen nonkeluarga berbeda dalam hal lama konsumsi dan tingkat konsumsi. Salju dapat menyasar segmen yang dapat memberikan keuntungan yaitu segmen dengan tingkat konsumsi yang tinggi baik untuk keluarga maupun nonkeluarga, mempertahankan harga dan kualitas produk yang dihasilkan serta menampilkan performa terbaik dalam melayani konsumen dan menetapkan jam buka dan jam layanan pesan antar yang optimal. Kata kunci: air minum isi ulang, segmentasi, Padang, CHAID
Kepuasan Dan Loyalitas Konsumen Air Minum Isi Ulang Di Kota Padang Awisal Fasyni; Mukhamad Najib; Kirbrandoko Kirbrandoko
Economac: Jurnal Ilmiah Ilmu Ekonomi Vol 4 No 1 (2020): Economac: Jurnal Ilmiah Ilmu Ekonomi Volume 4 Nomor 1 Bulan April 2020
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1424.016 KB) | DOI: 10.24036/economac/vol4-iss1/69

Abstract

The increase in the number of refill drinking water consumption (AMIU) which is the main drinking water source for the people of Padang encourages the development of the AMIU industry. This has resulted in competition between drinking water depots (DAMIU) becoming increasingly stringent so that strategies need to be identified to win the competition. The purposes of this study were to identify the prioritized attributes by consumers in buying refill drinking water, analyzing customer satisfaction and loyalty as well as recommending measures for refill drinking water depot to win the competition. The research was conducted by using a survey of consumers of family and nonfamily. Prioritized attributes by consumers based on eckenrode method were water clarity, price, distance, source of raw water, water taste and odor of water. Consumers were classified as very satisfied based on CSI results. Based on IPA results, price performance, bonuses and workers hospitality were need to be improved. CLI results ​​indicate that consumers were loyal and there was a significant relationship between satisfaction and loyalty based on PLS. Recommendations for refill drinking water depot was to provide the best performance of prioritized attributes and increase customer satisfaction and loyalty.
Cognitive Absorption: Its Effect on Online Shopping App User Interest Astra Prima Budiarti; Awisal Fasyni; Rizki Sri Lasmini
Jurnal Manajemen dan Kewirausahaan Vol 10, No 1 (2022): June 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i1.6674

Abstract

The purpose of this study is to analyze the role of cognitive absorption in affecting a user's desire to use online shopping application on a regular basis. The methodologies used in this investigation are quantitative method. Primary data were collected through delivering questionnaires to individuals who met the criteria. Users of e-commerce application like Tokopedia, Shopee, Bukalapak, Lazada, Blibli, and others make up the study's demographic. A total of 253 respondents was randomly sampled using the accidental sampling method. Structural Equation Model (SEM) analysis is used in this study. The findings of this study indicate that cognitive absorption did not affect continuance intention directly, but the indirect effect construct a significant relationship. The indirect effect is derived from the mediation of the variables of perceived usefulness and satisfaction.
Continuance intention pengguna aplikasi belanja online: peran trust sebagai variabel mediasi Astra Prima Budiarti; Awisal Fasyni; Rizki Sri Lasmini
Jurnal Kajian Manajemen dan Wirausaha Vol 4, No 1 (2022): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw02127730

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh faktor persepsi pengguna aplikasi e-commerce (perceived system quality, perceived radicalness, dan expectation fulfilment), dan faktor social pengguna terhadap continuance intention dalam menggunakan aplikasi e-commerce. Disamping itu, dianalisis pengaruh mediasi variabel trust. Penelitian ini dilakukan melalui penyebaran engket kepada 121 orang pengguna aplikasi e-commerce secara accidental sampling. Penelitian ini bersifat kuantitatif. Berdasarkan hasil penelitian yang dilakukan dengan analisis Structural Equation Model, diketahui bahwa terdapat pengaruh langsung antara variabel persepsi pengguna dan faktor social terhadap continuance intention. Pengaruh tidak langsung dengan adanya mediasi variabel trust juga menunjukkan pengaruh yang signifikan.
Content marketing effect on customer retention: Using customer engagement as intervening variable Wynne Martivia; Awisal Fasyni
Marketing Management Studies Vol. 2 No. 4 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i4.326

Abstract

The goal of this study is to investigate how content marketing, an intervening variable, affects customer engagement and retention at Instagram Coffee Shop Chakovi in Padang City. 200 people who had visited a Chakovi coffee shop in Padang and had viewed Instagram posts as well as made purchases made up the sample for this study. Purposive sampling is the sampling method. SEM analysis was used to analyze this research using SmartPLS software 3.3.9. (1) Content marketing has a favorable and considerable impact on customer retention, according to this study's findings. (2) Customer Engagement is positively and significantly impacted by content marketing. (3) Customer Retention is positively and significantly impacted by customer engagement. (4) Customer Retention is positively and significantly impacted by content marketing due to increased customer engagement.
Pengaruh knowledge, skills, engagement dan university social responsibility terhadap kepuasan mahasiswa Awisal Fasyni; Astra Prima Budiarti; Rizki Sri Lamini
KINERJA Vol 18, No 1 (2021): Februari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v18i1.7846

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh knowledge, skills, engagement dan university social responsibility (USR) terhadap service quality dan kepuasan mahasiswa UNP. Populasi dalam penelitian ini adalah mahasiswa yang berstatus aktif dan minimal sudah menempuh pendidikan selama 1 tahun. Jumlah sampel penelitian sebanyak 277 responden. Data dikumpulkan melalui kuesioner dengan menggunakan skala Likert dan dianalisis menggunakan Partial Least Square (PLS) dengan software SmartPLS. Hasil penelitian menunjukkan USR dengan service quality dan service quality dengan kepuasan mempunyai hubungan yang signifikan positif, sementara variabel lainnya tidak terbukti mempunyai pengaruh yang signifikan. Hal ini mengindikasikan bahwa universitas dapat memberikan kepuasan bagi mahasiswa melalui peningkatan program USR.
PERAN INTENTION TO USE DALAM MENINGKATKAN LOYALITAS PENGGUNAAN FINANCIAL TECHNOLOGI PADA GENERASI XYZ DI INDONESIA Rizki Sri Lasmini; Astra Prima Budiarti; Awisal Fasyni; Yolandafitri Zulvia
Jurnal Ilmu Manajemen Vol. 11 No. 1 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (745.759 KB) | DOI: 10.26740/jim.v11n1.p211-221

Abstract

Currently, there is a significant increase in users of financial technology. Financial technology is applied to payment systems and banking transactions. This research focuses on financial technology that is used in the payment system. The public's need for financial technology in the payment system has increased since the Covid-19 pandemic. Along with restrictions on community activities in Indonesia, many actions must be carried out online using technology. This study examines the factors that influence the perceived usefulness of financial technology. By looking at this factor, companies can find out what factors encourage users to continue using financial technology for a long time. For example, when the Covid-19 pandemic is over, users continue to use financial technology services because they find it easy to make transactions. Besides that, companies must know the factors that encourage users to entrust their payment activities using financial technology services to increase competitive advantage. These factors include trust, data security and privacy, quality of administrative services, perceived usefulness, and intention to adopt fintech. This research is quantitative by using Structural Equation Model (SEM). Research data was obtained by distributing questionnaires. The result of this research is that perceived usefulness and intention to adopt fintech influence significantly and directly to loyalty to use fintech.
The effect of trust, perceived risk and satisfaction on the repurchase intention of Shopee application users Adella Cunrawasih; Awisal Fasyni
Marketing Management Studies Vol. 3 No. 1 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i1.355

Abstract

The purpose of this study is to examine how Trust, Perceived Risk, and Satisfaction impact Repurchase Intentions in the Shopee application Padang City. All Shopee application users in Padang City who had used the app at least once for online purchasing throughout the previous six months made up the study's population. 140 respondents made up the samples used in this investigation. Online surveys are used to gather data, while SPSS software is used to handle the data. This study's findings support it. Users of the Shopee application in the city of Padang's Repurchase Interest are positively and significantly impacted by trust. Users of the Shopee application in the city of Padang have a negative and significant impact on their interest in repurchasing goods due to their perception of risk. Users of the Shopee application in the city of Padang's Repurchase Interest are positively and significantly impacted by satisfaction. The findings of this study indicate that trust and contentment have a positive and significant influence, whereas the perception of risk has a negative affect.
Co-Authors Adella Cunrawasih Alexander Astra Prima Budiarti Fiola Finomia Honesty Gian Mulkiansyah Hidayat, Yusri Honesty, Helga Nuri Jefriyanto, Jefriyanto Kirbrandoko Kirbrandoko Lasmini, Rizki Sri Lasmini, Rizki Sri Mia Angelina Setiawan Muhammad Arbian Mukhamad Najib Rahmiati Rahmiati Rizki Sri Lamini Wynne Martivia Yolanda, Mike Yolandafitri Zulvia