Saba : Journal of Tourism Research
Vol 1, No 2 (2023): Saba : Journal of Tourism Research

Analysis of the customer satisfaction based on the quality of service and catering as well as on the hotel facilities at Montana Del Cafe Kintamani Bali

Sukmana, Teja (Unknown)



Article Info

Publish Date
26 Nov 2023

Abstract

This study explores how service excellence, culinary quality, and available amenities influence Customer Satisfaction at Montana Del Cafe Kintamani Bali. The research gathered data from customers who visited the cafe, using a sample of 90 individuals through an ad hoc sampling method. The analysis involved Descriptive Analysis, Validation Appraisal, Reliability Assessment, Statistical Tests (including Multiple Linear Regression, Partial Correlation Analysis, and more), all performed at a 95% confidence level. The study found that Service Excellence (X1) significantly influences customer satisfaction, with a positive t-test of 2.253 and a t-value of 0.257. Culinary quality (X2) also contributes to customer satisfaction, showing a positive but modest impact, with a t-test of 1.797 and a t-value of 0.213. Facilities (X3) have a strong positive effect on customer satisfaction, with a t-test of 4.980 and a t-value of 0.534. When analyzing all factors collectively,, Service Excellence (X1), Culinary Quality (X2), and Facilities (X3) harmoniously exerted a robust impact on Customer Satisfaction (Y) at Montana Del Cafe Kintamani Bali. This was confirmed through the formula Y = 0.286 + 0.257X1 + 0.213X2 + 0.534X3 and an F-test value of 60.076, since the F-table value (2.711) was surpassed at p0.05, the null hypothesis (Ho) was rejected, favoring the alternative hypothesis (Ha). Moreover, Determination Analysis demonstrated that collectively, Service Excellence (X1), Culinary Quality (X2), and Facilities (X3) contributed significantly, accounting for 67.7% of the variance in Customer Satisfaction (Y) at Montana Del Cafe Kintamani Bali. In conclusion, Service Excellence (X1) and Facilities (X3) distinctly and meaningfully foster Customer Satisfaction (Y), while the impact of Culinary Quality (X2), although positive, remains relatively modest.

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Journal Info

Abbrev

sabajournal

Publisher

Subject

Social Sciences

Description

“Saba” is a word taken from the Sundanese language that means the act of travelling around. This word aligns with this journal’s focus on travel and tourism. Saba: Journal Tourism Research, is dedicated to disseminating scholarly publications on tourism. This journal was formerly known as ...