Journal of Economicate Studies
Vol. 7 No. 2 (2023): Journal of Economicate Studies

Analysis of Factors Affecting Consumer Preferences of the Hotel Syariah in Bandung City

Nurrahman, Ahmad Gemma (Unknown)

Article Info

Publish Date
15 Dec 2023

Abstract

This study aims to analyze the factors that influence consumer preferences in choosing sharia hotels in Bandung City. The subjects of this study are consumers who have stayed at Sharia Hotels in Bandung City where there are 5 hotels namely Cinnamon Hotel Boutique syariah, Noor hotel Bandung, Narapati Syariah hotel, Ruby hotel syariah, Daarul Jannah Cottage. Sampling using Purposive Sampling technique with data analysis using logistic regression method and descriptive analysis. In this study, factors that influence consumer preferences were found, namely tariffs, location, and halal awareness.

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Journal Info
Journal of Economicate Studies
Website

Abbrev

joes

Publisher

Islamicate Institute

Subject

Economics, Econometrics & Finance Education Other

Description

Journal of Economicate Studies (JoES) is a publication dedicated to and focused on the scholarly study of all aspects of Economicate studies. This journal receives articles from lecturers and researchers who have the new and progressive issues on scholarly study of all aspects of Economicate ...