The Journal of Business and Management Research
Vol 6 No 1 (2023): Januari

Corporate Social Responsibility: Best Practices and Industry Comparisons

Muslim, Muslim (Unknown)
Pelu, Muhammad Faisal AR (Unknown)



Article Info

Publish Date
31 Jan 2023

Abstract

Objectives: This study examines best practices of Corporate Social Responsibility (CSR) across various industries, focusing on environmental sustainability, ethical labor practices, community engagement, and transparent governance. Research Design and Methodology: A mixed-methods approach was employed, integrating quantitative data from a survey of 300 companies and qualitative insights from 20 in-depth interviews with CSR managers, employees, and community representatives. This comprehensive methodology provides a nuanced understanding of CSR practices and their impacts across different sectors. Findings and Discussion: The study reveals that 78% of companies have implemented significant environmental initiatives, such as reducing carbon emissions and promoting sustainable sourcing. Ethical labor practices are emphasized by 85% of companies, ensuring fair wages and safe working conditions. Community engagement initiatives, like Microsoft's YouthSpark and Coca-Cola's 5by20 programs, demonstrate substantial contributions to educational and economic development. Transparent governance, as practiced by companies like Nestlé and Procter & Gamble, builds stakeholder trust and accountability. The comparative analysis underscores industry-specific CSR strategies, with technology companies focusing on digital inclusion and consumer goods companies emphasizing sustainability. Implications: The findings suggest that effective CSR practices are integral to enhancing business performance and societal well-being. Companies can leverage these insights to integrate CSR into their core strategies, fostering innovation, competitiveness, and long-term sustainability. This study contributes to the growing body of evidence that CSR is a strategic imperative, urging businesses to adopt comprehensive and context-specific CSR practices to meet evolving stakeholder expectations and create positive societal impacts.

Copyrights © 2023






Journal Info

Abbrev

tjbmr

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

The Journal of Business and Management Research, sebagai sarana dan media untuk mepublikasikan hasil riset dan penelitian ilmu manajemen dibidang manajemen sumber daya manusia, manajemen pemasaran, manajemen keuangan dan manajemen keuangan daerah. Jurnal ini diterbitkan oleh program magister ...