Jurnal Bisnis dan Kewirausahaan
Vol. 13 No. 2 (2024): Jurnal Bisnis dan Kewirausahaan

PENGARUH MODAL USAHA, PROMOSI DAN MANAJEMEN USAHA TERHADAP KEBERHASILAN USAHA PADA UMKM DI KABUPATEN MAMUJU

Abdul Wahab (Unknown)
Razak, Mashur (Unknown)
Hidayat, Muhammad (Unknown)



Article Info

Publish Date
30 Apr 2024

Abstract

This study aims to analyze (1) The partial influence of business capital, promotion, and business management on the success of SMEs in Mamuju Regency. (2) The simultaneous influence of business capital, promotion, and business management on the success of SMEs in Mamuju Regency. (3) The most dominant variable affecting the success of SMEs in Mamuju Regency. This research approach uses a quantitative method. The research was conducted on SMEs in Mamuju Regency and was carried out from November to December 2022. The research population is 50 SMEs. The sample selection in this research was done using a saturated sampling method. The analysis technique used is multiple linear regression analysis. The results show that (1) Partially, business capital, promotion, and business management variables has a positive and significant effect on the success of SMEs in Mamuju Regency. (2) Simultaneously, business capital, promotion, and business management variables has a positive and significant effect on the success of SMEs in Mamuju Regency. (3) The business management variable is the most dominant variable affecting the success of SMEs in Mamuju Regency..

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Journal Info

Abbrev

jbk

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Bisnis dan Kewirausahaan adalah jurnal berkala yang diterbitkan oleh Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia. Jurnal BISNIS dan KEWIRAUSAHAAN memuat artikel dalam bidang bisnis dan kewirausahaan (yang meliputi pendidikan, pengembangan teknologi, ...