HUBUNGAN ANTARA KUALITAS LAYANAN DAN HARGA DENGAN KEPUASAN KONSUMEN COFFEE TOFFEE SURABAYA

Rahmadani, Rizky Arinda ( Universitas Surabaya)

CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Vol 5, No 1 (2016): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya

Many business cafe in Indonesia, especially in Surabaya makes the number of competition. Population on this research is the consumers that had visited one of Coffee Toffee’s outlets in Surabaya. Samples are chosen with incidental sampling method. The result of this research: 1) shows the correlation between service quality and CoffeeToffee consumer satisfaction (r=0,664, p=0,000); 2) correlation between price and Coffee Toffee consumer satisfaction (r=0,486; p=0,000).