Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol. 1 No. 2 (2023): APRIL : Maeswara

Efektivitas Promosi Terhadap Tingkat Penjualan Produk Kartu Halo Pada PT. Telkomsel Di Makassar

Mattarima Mattarima (Unknown)
Roswiyanti Roswiyanti (Unknown)

Article Info

Publish Date
30 Apr 2023

Abstract

The aim of this research is to determine the effectiveness of promotions on the level of sales of halo card products at PT. TELKOMSEL Sul-sel Makassar. The sample in this research is total promotional cost data and sales level data. The analytical method used is correlation coefficient, linear regression. This shows that there is a very strong and positive relationship between the amount of promotional costs and the increase in the number of halo card sales. This can be seen below, namely r = 0.99. This is based on if r is equal to 1 or close to 1, the relationship between X and Y is very strong and positive..

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Journal Info
Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Website

Abbrev

Maeswara

Publisher

Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and ...