Pengaruh Etika Terhadap Kepercayaan Konsumen Dalam Iklan

Ikhwan Nur Hakim
Muhammad Diva Fadhila
Muktamar Zaky
Daniel Handoko

Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Vol. 2 No. 3 (2024): Juli : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi

The abstract in English: This study investigates the impact of ethics on consumer trust in advertising. The research examines how ethical considerations in advertisements influence consumer perceptions and trust. The study uses a mixed-methods approach to analyze data collected from surveys and interviews. The findings reveal that ethical advertising significantly enhances consumer trust, leading to greater brand loyalty and positive word-of-mouth. These implications highlight the importance of maintaining high ethical standards in advertising practices.